“国商论坛”第80期通知

信息来源:国际商学院 发布时间:2018-09-26 

“国商论坛”第80期将于 9月27日 18:30-20:00举行

报告题目:Branding Excellence in our Contemporary World当代世界的卓越品牌

报告人:KevinIyk Nnamdi Ibeh

报告地点:柳林校区

主持人: 西南财经大学 国际商学院 杨娜讲师

主讲内容:The lecture will focus on the concept of branding and discuss how it can be strategically and skilfully deployed to achieve superior results or performance outcomes. The lecture will touch on the building blocks of brand excellence, including brand values, brand heritage, brand positioning, brand personality, brand innovations and brand protection as well as reflect on some strategies and best practice for effective brand building. Real life examples from contemporary and diverse geo-economic contexts will be employed in illustrating the afore-mentioned concepts. The lecture will demonstrate that branding tools are not only meant for business organisations, but can also be beneficially applied at the individual and country levels and, indeed, other contexts. A brief mention will be made of the increasing prevalence of what this Professor calls ‘major league philanthropy’ and its implications for legacy branding.

讲座着重讲述品牌概念并讨论如何在战略和技术上进行品牌营销部署以帮助企业达到非凡业绩。讲座内容包含品牌价值、品牌定位、品牌个性、创新,保护等方面。

欢迎本院及其他相关单位有兴趣的教师、研究人员和研究生参加。

西南财经大学国际商学院

2018年9月21日

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