“国商论坛”第83期通知

信息来源:国际商学院 发布时间:2019-03-05 

国商论坛83期将于 320 14:00举行

报告题目Impactful Research: Why, What and How

报告人:澳大利亚莫纳什大学教授 Hean Tat Keh (郭贤达)

报告地点:西南财经大学柳林校区通博楼512教室

主持人:西南财经大学 国际商学院 逯建教授

 主讲内容:In this talk, Hean Tat Keh will share his experience and insights on publishing impactful research articles. He will first explain why it is important to conduct impactful research. Then define the meaning of impactful research, and share some thoughts on how to conduct impactful research. This talk will be useful to graduate students thinking about conducting research as well as early career researchers.

 主讲人简介:Hean Tat Keh (郭贤达) is a Professor of Marketing at Monash University, Australia. His current research examines consumer psychology in the contexts of services marketing, sustainable marketing, and healthcare marketing. He has published in leading journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and Journal of Business Venturing. Professor Keh has previously taught at the University of Queensland, Peking University, and the National University of Singapore. He obtained his PhD from the University of Washington, Seattle, and his MBA from the Hong Kong University of Science and Technology.

 欢迎本院及其他相关单位有兴趣的教师、研究人员、研究生和本科生参加。

西南财经大学国际商学院

201935

分享: